Your Online Reputation Management Guide For 2013 | Business 2 ...

Your online reputation is your brand?s reputation.

Today, word of mouth exists primarily online. Reviews, searching, trends? they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives ? and thus our reputations ? exist online.

With the changing of Google?s algorithms and with the unlimited amount of tweets, blog posts, videos, comments, discussions and others that get published to the world wide web on a daily ? make it hourly ? basis, if you aren?t focusing on managing your online reputation in 2013, well, I hate to say it but you may very well be screwed.

Here?s the bottom line:

> If you don?t have an online presence, you?re at risk.
> If you don?t monitor your online presence, you?re at risk.
> If you don?t manage and maintain your online presence, you?re at risk.

If you thought things went social in 2012, just wait ?til you see what happens in 2013! People and businesses really started to get comfortable with social media in 2012, but we also saw the high-risk factor that social media and the web present to our reputations as both personal and corporate brands. 2013 is only going to be a continuation of this social world, and for that, each and every company, organization, scholar and personal brand needs to be prepared.

The following are some highly important strategies your company or organization needs to put in place, early on in 2013:

Set up your monitoring posts
It?s important that you actually pay attention to what others are saying about you, your brand, your product, services and your industry, online. Your social media monitoring should be a 24/7 activity, though it does not need to take 24/7 of anybody?s actual time. No matter what monitoring needs or budget your company has, there are tools out there that will help you know what is being said about your company or organization, 24/7/365. This, ladies and gentlemen, is NOT an option!

Create an online presence for your company or organization ? and maintain that presence
Although having a website and some very high-ranking social profiles (Linkedin, Twitter, Facebook, Quora, About.me, etc) is a must, it?s also just the first step. The second step ? another must ? is to be active on these platforms. Having nothing but a stagnant website won?t do much for you when you find yourself in some hot social media water. Google loves relevancy, consistency and activity. So it?s very important that you maintain your online presence, if you want your presence to hold its own in a crisis.

Build a strong reputation and good-will online
Unfortunately, there?s no quick way to do this. Fortunately, your brand advocates and online friends count for a lot in an online crisis. Trust me when I say that building a credible reputation online and forming real and lasting relationships with people, pays off in substantial ways when you find yourself the center of negative online attention.

Focus on your search engine optimization (SEO)
SEO is not something that is built overnight. It takes time, consistency and a strategy. But when we?re talking about managing your online reputation, having a solid online presence with good, consistent rankings in the search engines will help you significantly. The time to start thinking about your online rankings and optimization is NOT when your world gets turned upside down, and you find yourself in a viral attack with negativity flooding the search engines. Focusing on your SEO for crisis management is a long-term strategy that needs to be undertaken before you find yourself faced with a crisis. Doing so will give you a significant and strategic edge in a crisis, to:

• Communicate your key messages to your audience, making sure that searchers find YOUR version of the story when they search
• Help you keep your name above the negativity flooding the search engine results pages (SERP)

When dealing with Internet defamation, learn your rights and act fast!
Internet defamation is beginning to be more and more of an issue for brands ? both corporate and personal. What many don?t realize is that, when it comes to online defamation, the law tends to be on the side of the victim. However, many make the mistake of avoiding the issue, thinking it will pass and not have any serious repercussions on their business?s reputation or bottom-line. Unfortunately, these companies find out the hard way just how wrong they were. When it comes to Internet defamation, you have rights and you need to act fast. Learn more about the options that lie before you when dealing with Internet defamation, by clicking here.

In conclusion

Your online reputation can literally make or break your company. It?s not something to be taken lightly, or to be tossed to the side-lines for a rainy day. Maintaining a strong, positive online reputation takes strategy and time. But the good news is that the more you work at it, the stronger it gets, making it harder for others to bring you down. So, what should be at the top of your to-do list this year? Your online reputation management, that?s what!

Find out how Melissa Agnes Crisis Management can help you build, strengthen and maintain a positive and influential online reputation.

photo by: crsan ? christianholmer.com

Source: http://www.business2community.com/branding/your-online-reputation-management-guide-for-2013-0371518

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NCAA Basketball Picks: Sunday Betting Options

Sunday's college basketball slate offers up some interesting betting action. Let's have a look at a couple of NCAA basketball picks where we have found some worth while value.

College Basketball Betting: Selections for Sunday

This Week's Basketball Betting Record: 0-3

Wichita State at Evansville (4:35 pm ET, ESPN3)

The Shockers lost five seniors from last year's team, but so far have done a very good job of replacing that production. Wichita State is 15-1 and riding a six-game winning streak. Last time out, though, as 15-point favorites, WSU had to come back from a nine-point halftime deficit to beat Southern Illinois 82-76 Wednesday night.

The Shockers are now 6-0 SU and 3-2 ATS since losing senior F Carl Hall, who was averaging 14 points and eight boards per game, to a thumb injury.

Evansville, meanwhile, with three starters back from last season, is 10-6 and riding a three-game winning streak. Last time out the Aces upset Northern Iowa 62-59 in Cedar Falls as five-point dogs.

A couple of key stats stand out for us on this game; Wichita State is holding opponents to less than 40 percent shooting on the season, and out-rebounding foes by eight boards per game, while Evansville is allowing foes to shoot 45 percent and is getting out-rebounded by about two boards per game.

Let's go check some of the other lines at the betting odds page!

Pick: Take the Shockers at the -3 points offered at Pinnacle.

Maryland at Miami (8 pm ET, ESPNU)

The Terps, who only returned two starters this season, have been beating expectations so far this season. They lost their season opener to Kentucky, but then won 13 in a row, although their toughest foes over that span were probably Northwestern and George Mason. Last time out, though, Maryland lost as six-point favorites at home to Florida State 65-62. The Terps led by nine at the half but went cold, and ended up shooting just 37 percent on the night.

Miami is 11-3, with three wins in a row, and coming off its ?biggest? victory of the season, a 68-59 decision at North Carolina Thursday night. The 'Canes shot 47 percent from the floor and held the Heels to just 40 percent in winning outright as four-point dogs.

Miami is now 4-2 both SU and ATS since losing C Reggie Johnson, who was averaging 13 and 10, to a hand injury.

By the numbers Maryland is shooting just under 50 percent from the field this season, holding opponents to 35 percent shooting and out-boarding foes by a dozen per game, second-best in the country. Miami is shooting 45 percent from the floor, holding foes to 38 percent and out-rebounding opponents by about two per game.

The Terps had a long winning streak snapped their last time out; the 'Canes won a big conference road game at Chapel Hill. We expect reversal performances out of both these teams Sunday.

Pick: Take Maryland at the +6 points offered at Pinnacle.?

Bonus Sports Picks for Sunday: (Saturday's NFL Picks Record: 1-1). For Sunday's first NFL playoff bout, Seattle out-rushed opponents this season by over 60 YPG, while Atlanta got out-rushed by 35 YPG. Take the Seahawks at the +3 points offered at BetOnline.

For the final game of this NFL divisional-round playoff weekend New England had last week off, has home-field advantage and just pounded Houston a month ago 42-14. Take the Patriots at the -9 offered at Bookmaker.

And for those out there who like the ponies we offer a $1 trifecta box on the sixth race at Santa Anita, with the 1, 9, 11 and 12 horses (Bejarano, Garcia, Talamo and Gomez). A $24 bet that, if it hits, might be worth upwards of at least a couple hundred bucks. ?

Source: http://www.sbrforum.com/ncaa-basketball/free-picks/ncaa-basketball-picks-sunday-betting-options-a-29044/

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Judge: Colorado Shooting Suspect Should Face Trial | FOX8.com ...

(CNN) ? A Colorado judge ruled Thursday that probable cause exists in the case of James Holmes, accused of killing 12 people and wounding scores more in last summer?s shooting inside an Aurora movie theater, and ordered that he stand trial.

Arapahoe County District Judge William Blair Sylvester, who ordered that Holmes be held without bail, converted a status hearing scheduled for Friday to an arraignment.

In his 61-page ruling, Sylvester said the prosecution had established probable cause in all 166 counts, including first-degree murder.

A defense request for a continuance of the arraignment will be taken up Friday, a court administrator said.

The 25-year-old former doctoral student in neuroscience at the University of Colorado, Denver, faces 166 charges, including murder, attempted murder and weapons offenses, tied to the July 20 rampage during a screening of ?Batman: The Dark Knight Rises.?

Sylvester?s decision came after a three-day hearing this week in which prosecutors presented evidence against Holmes.

?He didn?t care who he killed,? prosecutor Karen Pearson told the judge at the conclusion of her case against Holmes, saying he chose his venue carefully to cage his victims. ?He intended to kill them all.?

The shootings killed 12 and wounded 58.

Defense attorneys, who had been expected to call witnesses and argue a diminished capacity defense, changed their minds during the hearing, attorney Dan King said.

?We have had a change of position,? he said. ?This is neither the proper venue nor the time to put on a show or present some truncated defense.?

After the hearing, some of the victims? relatives asserted that Holmes was too calculating to be afflicted with diminished capacity.

?He?s not crazy one bit,? Tom Teves told reporters Wednesday. His son Alex, 24, was among those killed.

?He?s very, very cold. He?s very, very calculated,? Teves said of Holmes. ?He has a brain set that no one here can understand, and we want to call him crazy because we want to make that feel better in our society.

?But we have to accept the fact there is evil people in our society that enjoy killing any type of living thing. That doesn?t make him crazy,? Teves said.

Added Jessica Watts, cousin of Jonathan Blunk, also killed in the theater: ?It was complete planning. It was competency. It was everything on his part to make sure that this act was carried out from start to finish.?

According to hearing testimony, here is what is known about his alleged preparations:

Getting ready

Holmes began buying guns in May, supervisory agent Steve Beggs of the Bureau of Alcohol, Tobacco, Firearms and Explosives testified on Tuesday. Beggs said Holmes built an arsenal of two Glock handguns, an AR-15 rifle, a shotgun and 6,295 rounds of ammunition.

Among other purchases, Beggs said Holmes bought two 6-ounce tear gas grenades over the Internet on May 10 and he went to a gun store on May 22 to buy one of his Glocks.

A little more than a month later, on July 1, a video camera captured Holmes as he bought a scope, a mount and some inert ammunition at a Colorado gun store, Beggs said.

In the video, Beggs said, Holmes? hair is dyed bright orange.

A police detective testified that Holmes apparently visited the cinema and took photographs of hallways and doors several times before the shootings.

The photographs were recovered from Holmes? cell phone and go along with months of sales records and descriptions of meticulously prepared booby traps at his home. It all helps illustrate what would appear to be a well-planned attack.

On July 7, Holmes used an online ticketing service to buy a ticket for the midnight showing of the movie, according to Detective Craig Appel, the lead investigator in the case.

The apartment

Witnesses detailed preparations that prosecutors believe Holmes made before setting out for the theater to turn his sparsely decorated Aurora apartment into a deathtrap.

At least some of the preparations were well under way by July 16, based on a photograph from Holmes? phone shown by prosecutors. In it, jars, wires, firework shells and other bomb-making materials are laid out in his kitchen.

By the time Holmes left, the carpet in his apartment had been soaked in oil and gas, FBI bomb technician Garrett Gumbinner testified. A container of glycerin hung above a frying pan with a potassium mixture, attached to a trip wire that would tip the glycerin into the pan, Gumbinner testified.

Had it been triggered, Gumbinner said, it would have set off an explosion and fire, igniting jars of homemade napalm spiked with bullets and thermite ? a metallic substance that burns so hot it is nearly impossible to extinguish.

In a twist that seems ripped from the pages of a comic book, Holmes also rigged his computer and a boom box placed outside to begin playing loud music after he set out for the theater ? apparently in hopes that the noise would prompt someone to investigate and trigger the explosives, witnesses said.

Next to the boom box outside his apartment, Gumbinner testified, Holmes said he placed a toy car and a device that looked like it would control the car but would instead have set off the explosives.

Authorities said they recovered the boom box, which bore Holmes? fingerprints. The remote-control car device was never found, Appel testified.

A series of self-portraits displayed in court, apparently made before Holmes allegedly left for the theater, according to data retrieved from his phone, show him in eye-blackening contacts, his tongue stuck out in one, flashing a toothy grin and a handgun in another.

The shooting

Video from the theater shows a man they say is Holmes ? wearing dark pants, a light-colored shirt and a dark stocking cap covering his orange hair ? entering the multiplex before the movie begins.

The recordings show him going into Theater No. 9, a different theater from the one listed on his ticket.

Sources have said they believe he propped open the theater?s back door and went to his car to put on body armor and arm himself. Authorities believe Holmes then re-entered the theater, tossing gas canisters before opening fire about 18 minutes into the movie, according to sources.

Witnesses who have spoken to CNN about the shooting have said the gunman roamed the theater, shooting randomly as people tried to scramble away or cowered between seats.

Among the 41 calls to 911, one stands out. In the 27-second call, at least 30 shots can be heard amid the chaos.

At some point, according to Pearson, one of Holmes? weapons jammed.

?Had the AR-15 not jammed, he would have killed more people,? she said.

Investigators found 76 shell casings in the auditorium. Most of the spent rounds ? 65 ? were .223 caliber rifle rounds, six were shotgun shells and five were .40 caliber rounds from the Glocks, Appel said. Police also found one of the tear-gas canisters inside the theater, Appel said.

Also located was a large drum magazine for the rifle that appeared to have jammed, Sgt. Gerald Jonsgaard testified Monday.

Outside, the first officer to encounter Holmes ? who was dressed in body armor, a helmet and a gas mask as he stood near his car ? described him as unnaturally relaxed. In fact, from Holmes? appearance, Officer Jason Oviatt thought he was a fellow police officer.

A trail of blood led from the theater. The rifle that authorities say Holmes used in the attack lay on the ground near the building. Holmes was just standing there, Oviatt testified Monday.

?He seemed very detached from it all,? Oviatt said.

Holmes, sweating and smelly, his pupils dilated, didn?t struggle or even tense his muscles as he was dragged away to be searched, Oviatt said.

Police would cut off the body armor he wore and learn about the explosive booby-trap at his home.

The interrogation

Police described a strange scene in the interrogation room ? Holmes sitting in his underwear, T-shirt and white socks after police had cut away his body armor ? making puppets of the paper bags officers had placed over his hands to preserve gunpowder evidence, according to Appel.

Holmes played with his polystyrene drinking cup as if it were a piece in a game. Appel said. Then he removed a staple from the table and tried to stick it in an electrical outlet, the detective testified.

Asked by a defense attorney whether he had ordered a blood test for Holmes, Appel said he had not.

?There were no indications that he was under the influence of anything,? he said.

Source: http://fox8.com/2013/01/10/judge-colorado-shooting-suspect-should-face-trial/

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Former NFL Player Not Surprised by Seau Findings

Junior Seau played for the San Diego Chargers.
Courtesy: CNN

SACRAMENTO-

Former NFL player and current Sacramento resident George Visger was not surprised by the medical findings released eight months after the death of Junior Seau.

The National Institute of Health confirms that Seau had a type of brain disease called chronic traumatic encephalopathy (CTE) that?s found in people hit in the head over-and-over.

?It scares the hell out of me,? said Visger.

Visger?s had multiple brain surgeries, he feels, as a result of his NFL career.

Sue Rueb, the founder of Brain Rehabilitation and Injury Network (B.R.A.I.N.), says any research done on the brains of NFL players helps those with any type of brain injury.

?All research helps us learn how we can, not only get better, but there might be some preventative means that this research can uncover,? said Rueb.

You can visit The B.R.A.I.N Site to find out more: www.thebrainsite.org

Source: http://fox40.com/2013/01/10/former-nfl-player-not-surprised-by-seau-findings/

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Skiers urged to take out winter sports insurance

Travellers have been advised to take out sports insurance, after it was revealed that the average cost of receiving medical treatment at a number of popular winter sports holiday destinations has risen.

Data from Sainsbury's Bank Travel Insurance shows that the average value of travel insurance claims linked to winter sports injuries at many popular European destinations increased last year.

With claims potentially running into thousands of pounds, David Barrett, Sainsbury's Travel Insurance manager, said the figures highlight the importance of taking out travel insurance that includes cover for winter sport injuries before hitting the slopes.

"These latest figures show the cost of an accident on the slopes can be expensive, and with costs for medical treatment on the increase ? the appropriate winter sports cover, is essential for any trip," he explained.

"Especially when you consider that it will also pick up the bill if you need to be transported to hospital including airlifting you off of the slope, a cost that can be very high for some destinations."

Opodo cheap flights, hotels and car hire - let the journey begin!

Source: http://news.opodo.co.uk/NewsDetails/2013-01-09/Skiers_urged_to_take_out_winter_sports_insurance

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Bob Moore to Preside at Sports USA Media

Bob Moore to Preside at Sports USA Media
Sports radio programming syndicator Sports USA Media has signed Bob Moore to be its president.

Sports USA Media specializes in NFL and NCAA football game play-by-play programming. Moore has experience sports broadcast rights and sports programming. He has worked with a number of teams including, L.A. Dodgers, the L.A. Kings, the Los Angeles Angels of Anaheim, the Anaheim Ducks, the Oakland Raiders, the U.S.C. Trojans, the New York Giants and the Brooklyn Nets.

Concerning network expansion plans, Moore said, ?We all know the demand for live sports is growing for both the audience and the radio stations. We will be announcing several major expansions for Sports USA Media over the next several months.?

Source: http://www.rwonline.com/TabId/64/Default.aspx?ArticleId=217178

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Video: Obama's defense secretary nominee faces opposition (cbsnews)

Share With Friends: | | Politics - Top Stories News, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/275472005?client_source=feed&format=rss

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